Loewe stellar TVs backed by a century of German engineering, now at home with ATTYWON
A History of Excellence
Few technology companies can claim a meaningful role in the history of television. Loewe is one of them.
Founded in 1923, Loewe has spent over a century defining what television can be: from the first fully electronic TV to the earliest Internet-connected displays to the first portable TVs. Yet history alone is not the story. Precision is. Discipline is. An unwavering commitment to excellence is. Jeff Costello, who leads Loewe North America, emphasizes that success is not about being first; it is about being the best.
Home of Excellence is Loewe’s modus operandi, and the result is a television that stands apart from the market.
Why stellar?
At ATTYWON, we curate with intent. Every product we curate in the home must earn its place through materiality, engineering, and experience. The stellar does exactly that.
This television refuses to compromise. It is built with a level of intention rarely seen in electronics, where design prioritizes longevity over trends, and craftsmanship is meant to endure. This is not something made to be replaced. It is made to be lived with, appreciated, and kept.
Loewe’s recognition is global. Winner of both the Red Dot Award and the iF Design Award in 2025, the stellar stands among Europe’s most celebrated design achievements. Awards, however, are simply confirmation of what is immediately apparent the moment you encounter it.
What sets Loewe apart is not any single feature; it is the totality:
- A proprietary OLED TV, engineered and calibrated in-house
- Integrated sound and lighting, designed as part of the architecture, not as afterthoughts
- A form factor that is as compelling from the back as it is from the front
- And construction that reflects true craftsmanship with no plastic components inside
“The stellar is built like a luxury watch. Every material is intentional, every detail resolved, and nothing exists that doesn’t deserve to be there,” ATTYWON’s founder, Eyal Akler.
The Loewe Lineage
To understand stellar, you must understand Kronach, Germany. Sigmund Loewe, cofounder and close friend to Albert Einstein, relocated the company from Berlin in 1945 where it still resides to this day. The facility sits deep within the Bavarian forest, the same forest that once supplied wood for earlier radio and television componentry. Today, Loewe’s design, product, and engineering teams are all housed at the same location. Employee continuity and loyalty have cultivated an ecosystem of craftsmanship intelligence built up across generations. This affords Loewe an intense degree of granular control, from ideation to execution, as we see in the stellar.
The Display
Most television brands source their displays from the same shortlist of suppliers. Loewe takes a different approach.
Each stellar OLED TV is built in-house with its master black polarizer, erasing the gray residual that other TVs accept as black. Every stellar is precisely calibrated via a colorimeter, then burns in for 24 hours. Random samples are pulled and held for an additional 48 hours of quality validation to ensure consistency and performance.
The result: from 42 inches to 97 inches is a picture that is precise, consistent, and unmistakably Loewe.
That same level of consideration extends beyond the screen. The packaging is thoughtfully engineered, reusable, and constructed with the same care as what’s inside. This attention to detail minimizes defects and supports a white-glove delivery experience, ensuring each television arrives exactly as intended.
The Materials
The stellar is designed to be seen from every angle. The four-sided brushed aluminum frame is diamond-cut, finished to the same standard front and back. Sleek cable management renders a smooth exterior so every connection is hidden from view. The integrated soundbar fires directly to the front: up to 300 watts on the 77-inch and above, 80 watts on the 65-inch and below. Featured centrally, the signature ring does more than just honor Loewe’s heritage: it has a built-in ambient light sensor that dynamically adjusts the picture depending on room brightness.
Select sizes 65 inches and below feature a distinctive concrete rear surface available in two finishes: Black Lava or Concrete. These are real materials, not approximations, each with natural texture and subtle variation, making every piece as unique as a fingerprint. No two are identical. For the design[1]minded who treat the television as a 360° object rather than a wall fixture, the stellar becomes furniture, sculpture, and statement, all-in-one.
Motion and Light
At the touch of a button, the stellar rotates up to 45° in either direction on a motorized aluminum stand with a hairline-brushed finish. It can also be rotated by hand; the mechanism is smooth enough that the manual option feels intentionally inviting.
The integrated ambient lighting does what good lighting always does: it makes you forget it is there. A quiet welcome when the set powers on, a soft farewell upon powering off. During viewing, an atmospheric halo shifts in color, brightness, and saturation to whatever the room is asking for.
The Brain
Inside, the experience is just as thoughtfully designed. Loewe OS9, built on the Vidaa platform, is fast, intuitive, and effortless to use, the kind of performance you notice by not having to think about it.
You can easily customize menus, so your favorite apps and content are always within reach. The system also adapts to how you live, with features like Kids Mode for simple, worry-free viewing, and flexible settings that allows you to tailor the experience to your space and preferences.
Where the OS earns its keep is in the details. Low latency gaming via HDMI 2.1 at 144Hz is built for the most demanding gamer. Up to two Bluetooth devices can pair simultaneously while preserving center-channel audio, with independent volume control for each. Art mode transforms the display into a curated focal point, rendering artwork in precise detail with customizable frame and matting options. Behind the scenes, AI-driven pixel refresh management operates quietly, helping safeguard the TV from the burn-in challenges historically associated with OLED.
On the Horizon
Loewe has never been a company that stands still. Loewe is actively creating additional products for the home, extending its design and engineering ethos into new categories that complement modern living.
Where Loewe enters a category, it intends to lead it.
